928. - Pierce Abernathy

All right, uh, this episode of How Long Gone is brought to you by Stateside with Kai and Carter, a new podcast from The Guardian. And they are using this podcast to slow down the news and wrestle with the questions that we all have about what's happening in the world. And they do it 3 times a week. Jason, does that sound familiar to you?

We don't really talk about, you know, a lot of international global news items and climates and cultures and sports and things like that. We do talk about fashion and wellness, but for everything else, Kai and Carter are a great place.

All right, so who couldn't use more news? Listen wherever you get your podcasts or watch on YouTube. How long gone? A beautiful Tuesday post-Easter here in New York City. Birds are chirping. A lot hap— a lot happening, Jason. It's tough to keep up.

So much happening in the world. Let's talk about food and stuff for an hour though, right?

I'd rather talk about that than this new M.I.A. song. Oh baby, we got a stinker. We got a stinker. No surprise to anyone that a new M.I.A. song on a, uh, quote-unquote gospel album would be a stinker. But I was not— and tell me, you, you've played more M.I.A. in the club than most people, I would say, just based on age and proximity. Um, what, what did you— did you expect a rapping bridge at this stage, or is— was that also a surprise to you?

It has a rapping granny feel to I mean, it's— I guess it's not a huge surprise considering she's made a lot of, you know, hip-hop-inspired music that could be, sure, you know, put into the rap category. Um, but the whole— I couldn't make it to the bridge, to be honest. It was—

I don't think it's actually— I don't think it's actually that bad considering the music that we have to hear all the time. Like, it's not good, but I'm saying it's not like— it's not bully, you know what I'm saying? It's not like unlistenable.

Yeah, musically it's fine. It's like a— it's a breezy single, but I'm just— I really miss that powerful. MIA, where, you know, you can use simple words together, but I don't know, just the flowin' on this one was just so lazy.

Where's Diplo? He don't care. Diplo ain't— Diplo put on a fucking full silver outfit like he just finished the marathon. Keep the 5G away and get in the lab.

Yeah, but he, but he will, he will be doing Paper Planes or whatever, these songs with her when she was, when she was flowin', but he didn't have to have a little sit down in the break room at the studio and be like, hey, uh, your lyrics and rapping are unusable, and we have, you know, we have to do it. You know, he hasn't been faced— it's tough. Like, not even Rick Rubin can do that, right? He's too busy meeting with the Kushners.

I mean, look, yeah, he's got more important things to tackle, like, like many of us, like, like many of us do.

I mean, it's hard to be like, hey, Demi Lovato, back to the drawing board, or what, you know, whatever it is. Especially when, you know, in this, in these trying times where, you know, the engineers and the studio session players and, you know, the mixdown mastering people, you know, it's feast or famine. Check is a check. I don't go, you know, I'm, you want, you're going to pay me $150 a day? Sounding great, boss. Love it. Let's do it.

Sounds really great. I'll be clicking fast over here. So just let me know. Kenny Beats, are you hiring?

Yeah. How does Kenny Beats make all these albums in one year?

It's honestly, it's very impressive because they're all doing very well and they're all very different. I can't. I honestly can't. It's, I mean, he's just got it. I don't know how else to say it.

I feel like big cannabis should be giving him some type of award for, you know, the proficiency of output for somebody consuming that much ganja. He should be a role model.

A cannabis star plaque outside Putnam Hill as like a Michelin star.

Great achievements while baked. And the award goes to Kenneth Bloom.

Kenneth Bloom has won it again, ladies and gentlemen, 5 years in a row. All right, well, I'm praying Atlanta's one of our soldiers is taking a hit. It looks like—

talking about Sett getting the booty blast.

Sett got the booty blast. Sett got his booty taken by Lil TJ. No relation to my Big TJ. But it seems—

you do know what it means, you know, maybe in penitentiary nomenclature to—

well, I'm making it—

take someone's ass.

I'm just— the booty stealing in this case, I'm making a joke because also, okay, from what I understand, Lil T— Lil Offset owed Lil Tjay a measly 10 bands, which seems like a little— a small amount of money for, for someone like Offset. But Offset I think might be in deep debt, um, from buying parachute pants and cars. And it looks like Lil Tjay gave him the one-two, gave him a little two-piece. And as he was running off, he said it's time for dessert, he hit him in the butt with a couple shots. I'm not clear on weapon grade, I'm not sure how big the bullets where I'm sure this wasn't— I'm sure this wasn't the big dog.

Wasn't the.30-06, wasn't the.50 cal, but it wasn't a.22. It was probably a 9, and it was probably classic 9. The question is, was this, you know, like, oh my God, I got this guy coming at me, home invasion, whatever. I'm going to, you know, send 2 in the kneecap just so he— I'm not trying to do a kill shot. I just want to, you know, stop this person or send a message. Or was Lil Tjay intending to murder Offset, but he accidentally shot him in the ass instead.

From what I understand, Lil Tjay has beat his ass. Like, he was running away because Lil Tjay had whipped his ass, right? So he just— this is exclamation point. This ain't a kill shot. This is just letting you know if you really want it. Oh, I just cannot believe—

so Offset was in, was in the process of running away from him. That's what I pulled the gun out. That's what I sent a couple pew pew into the, into the rear end, right into the fanny.

Yeah, he got the fanny shots.

And as we were saying earlier via text message, there's not a whole lot of ass on Offset to hit. God bless the guy. He's got a lot of talents, a lot of skills, and having a thick, juicy little ass is not one of them.

He's got— he's got— he's got considerable less amounts of ass than any woman he's ever had sex with, which is a good thing.

Yeah, all things considered, which is a great thing overall. Was he paying for it? Doesn't matter.

Yeah, that's—

yeah, he had some great years, but he's— he's definitely not doing Connor Story's glute workout every Monday, Wednesday, and Friday. Well, I'm just concerned.

I'm— I'm concerned for both of these gentlemen because they were at the Hard Rock Casino, Hollywood, Florida.

Yeah.

Which is, which is a place that, that means you are addicted to gambling.

Yeah.

Like you don't, that is not, that is, that, that might as, that might as well be like video poker machines in suburban Ontario.

That's how dark it is. I mean, a world famous person who's made tens of millions of dollars in his lifetime is in Hollywood, Florida, you know, maybe getting killed over 10 grand.

To be, to be clear.

That's sort of a dark. Dark, dark.

Hollywood, Florida ain't that close to Miami, you know what I'm saying? That's a, that's a 40, that's a 45-minute hour.

You don't accidentally end up there. Yeah, this is you there.

Yeah, this is you. You went out of your— you piled into the Sprinter with two bodyguards and you drove 45 minutes to it.

Unless Rolling Loud Tallahassee or something like that, but there's no reason for you to be up there, Young Bull.

I'm saying unless you flew into Fort Lauderdale and you're just commuting, I don't see the reason. Like, I don't really see the reason to be there. I mean, also the two of them being there at the same time.

Yeah.

What the hell is going on?

I think they were both in town for the same conference and things got awkward, right?

Yeah.

The Black Effect Network podcast conference hosted by Charlamagne is happening April 25th in Atlanta. So they were just, they were figuring it out. They were trying to figure that out.

They had to get in a couple of early days, a couple of days early. They were just working out where the booth placement is going to be and stuff like that.

Yeah.

They were getting—

I don't want to be in this corner. I feel like it's a dead corner.

I just— Offset, Quavo, I, I mean, honestly, I'm sad to see what's happened to Migos. One of Atlanta's great— we were listening, Alex and I were listening to Migos this weekend actually because she requested it, and I was like, man, they had some fucking slaps. That first mixtape, all the Bando shit, Chinatown, I mean, Versace, Versace is unbelievable, still holds up. Versace is the kind of song you can play 5 times in one night back to back and everybody's happy.

And I just—

and I was even, uh, I was tolerant of the Black Beatles challenge as well.

I was also accepting of that, and I think that's— I think that's big of both of us.

That was their, uh, Jane Doe though. Everyone kind of can agree on that, right?

That's— yeah, I have several variants on vinyl, uh, of that— of that single. But yeah, I'm— I'm praying for the guys because I feel like ever since Takeoff got took, I think nothing's been the same.

Nice, nice wordplay there. Yeah, when I read the headline yesterday of him being shot, I was like, are all the Migos going to be dead before Donald Trump.

It's just crazy because they don't seem like those kind of— they're not— they to me don't strike me— they're from Gwinnett County. They're not like from the— they're not from Bankhead. They're not like— I'm sure they're street guys, but they just— for what— maybe it was because of the style of music.

It should still get real in Gwinnett, you feel me?

I know, I know. Shit. So I know I saw— I just saw a video before we got on of a guy talking Atlanta, and it's completely unintelligible at all. You can't understand a word.

As it should be, as the correct slang in any region of America or The world, it should be so.

Yeah, I mean, because the whole point of it is so the outsiders can only—

the only— yeah, the outsiders can't get in there. Keep those gates closed.

Close the gates. Lock the gates, as they say.

Lock the gates. Yeah, no goofies allowed. There's— what's, what's the Kanye line? Too many urkels in your— on your team, that's why your win's low. Unfortunately, no urkels allowed.

Kanye, it's been a tough day for rappers. And I, I, you know, I— the getting banned, unable to play a show in, in the UK because the government told you not to is both a testament to how big you are and how bad you have pissed people off.

Or also how bad the government is handling things in England. I mean, you know, and how grateful I am, despite all of America's awfulness going on right now, that somebody still has the freedom to do that.

I love when you— I love when you— I love when you talk like a jaded barista working on her master's degree. Well, on both sides of it, you know, I mean, I'm shocked shocked that they, they went this far. I mean, like, sponsors dropping off is one thing. Of course, those are private businesses, they can do whatever they want, you know what I mean? Diageo doesn't need to be associated with them, it's fine. I, I would say the government getting involved, it always feels like, don't y'all have something better to do? Like, there's got to be something more. You still haven't— you still haven't figured out Patrick Radin-Keefe's book yet. What the fuck, y'all guys? What the fuck y'all doing? Y'all ain't figured out shit. That guy, that guy got pushed. Like, you can get out— we need to make some arrests.

I know.

Yeah, I just don't think that— it does feel like government being involved is a little bit extreme.

It feels a little backward.

It does feel a little backward, like my hat.

All right, but yeah, poor Kanye. I think he'll be fine.

Poor Kanye. Don't worry, we'll get our guest to break down his top 10 Kanye tracks. I know he's got— I know he's got several in the— in this— in the USB stick. All right, uh, friend of the show, this is Pierce Abernathy. He's one of those guys that I always think has been on How Long Gone Before because we're actually friends. And then I realized that he hasn't. So today is his time and his—

can't see the forest for the trees with Pierce.

Exactly. Exactly. So, you know, I want to get into his Armenian heritage because I think there's a lot to discover here. Jason, as you being an Armenian expert.

Yes, brother.

Every time I go to the doctor, I walk out of that bitch feeling dumb. I got no real info. This guy in a white coat just say, you're fine, you know, drink more water.

He knows how to charge my copay.

Exactly.

That's about it.

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This episode of How Long Gone is brought to you by a new podcast from The Guardian, Stateside with Kai and Carter. This is covering a lot of our bases, Jason. It's, uh, it's trying to slow down the news and wrestle with the questions we all have about what's happening in the world. And I know you particularly have quite a lot of questions.

A lot of questions. But how often— because we do this podcast 3 times a week, and that's a sweet spot— how many times is that they do?

3 Times a Week. And I, I have a feeling, just based on the platform and these talking points, that they're maybe going to be covering different stuff than we do. That's just a guess.

The Guardian is not some billionaire-owned platform. They're not afraid to say what they want to say, brother.

Yeah, Rupert ain't sniffing around in, in what, uh, journalists Kai Wright and Carter Sherman are up to over there at, uh, stateside. But yeah, listen wherever you get your podcasts. You can watch on YouTube. It's 3 Times a Week. And, and who couldn't use more news, you know, especially especially when it's, when it's not, you know, from here, let's say. Give it a, give it a listen. Give it a listen. This episode of How Long Gone is brought to you by our best friends at BetterHelp. Jason, we're, we're deep into May, which is, uh, Mental Health Awareness Month. And this is just a reminder that whatever you're going through, you don't have to go through it alone. Life is a damn journey. Some days feel good and others feel overwhelming. Whatever's keeping you up at night, it's easy to feel like you have to figure it all out on your own. But the truth is no one has all the answers. Well, and no journey should be alone. Having someone with you to listen, to understand, and to support you can really make all the difference.

I agree, Chris. And sometimes, you know, it, it's nice to be talking to somebody even if they're not even listening, even if you don't even get to be in the same room with them, because what you're doing is you're admitting these things to yourself. And that's the most, that's the most rewarding thing you can do sometimes. So you can have a great little therapy sesh with your perfect therapist at BetterHelp. Choosing between over 30,000 people so you can get the right one just for you. Over 6 million people globally are using it. And, you know, have some breakthroughs. Go on that walk after your BetterHelp sesh, you know, whatever it might be. Get a nice little lunch all for yourself, maybe a non-alcoholic kombucha, and just think and be like, damn, I really am him. You don't have to be on this journey alone. Find support and have somebody with you in therapy. Sign up and get 10% off at betterhelp.com/howlong. That is betterhelp.com/howlong.

All right, bro, what's good?

What's popping, guys? I'm grateful to be here despite the, uh, the less than 24-hour text Chris sent me.

Yeah, hey, look, we don't need to get into that, but look, you're replacing, uh, Pusha T, not a, a girl who just wrote a book that 85 people are gonna buy. You know?

Yeah.

Yeah.

There's some honor in that.

There's honor in this for sure.

You have over half a million followers on Instagram. That's more than most of our guests. I mean, I guess that means something, but hey, that being said, you were booked within 24 hours notice.

Yeah, because I know there's certain people that I know are down to clown no matter what's going on. And Pierce famously keeps his own schedule. He works for himself. He doesn't— he's not— he's not bowing down to the man every day.

He could be prepping for a private client tonight, though, for all we know.

Hey, well, when the pod calls, you got to— you got to come. Of course. You got to say yes. You say, Gwyneth, send somebody else.

To the greengrocer. I'm not going to the market today. I gotta pop the pots.

Can simmer. The pots can simmer. I've got an hour with the fellas today. Okay.

He knows which ramps to get.

The pots are simmering. The oatmeal is just finished. It's just been ingested.

Okay.

Oh, you're saying you, you've just, you've eaten the oatmeal.

I've already eaten the oatmeal.

What's your oatmeal stack right now? And I can kind of get mine.

So I was, I was a yogurt guy for so long. Now I'm on the, the Bob's Scottish Oats. I was going with the steel cut because, but they take too long. They take like 45 minutes to cook.

Yeah, it's a lot. It's a truck.

I want to ask, I want to ask both of you since I got you here right now. Could I taste the difference between regular and steel cut? I don't, could I? Could you?

My dad would say yes.

I would say the flavor is not different, but the texture and the mouthfeel is different.

Yeah.

So it's kind of, think of it as two different pasta shapes. Like a thick rigatoni, that takes longer to cook than a little thin angel hair.

Okay.

But they, they still pasta.

Yeah. It's all the same. Rollouts are just more processed. Steel cuts, like, like you're getting them out of the ground.

Okay. Sure. Okay.

From like, one of them is like indoor. One of them is like homegrown, like compost. Okay.

So you're okay. So, but you're saying that this oatmeal takes 45 minutes to cook? That seems like maybe user error. No, no offense to you, but that's—

No, no, no, no. That, that's why I've gone to the Scottish, which is which takes like 10 minutes, just enough to prep my frozen blueberries, you know, stir the almond butter, add in the spirulina, you know.

Okay.

Okay. Okay. Well, I just, I want to get into your stack, but before there's, there you can also just get like quick cooking whole oats that take like 5 minutes, 10 minutes at the most. And it's still kind of the same thing as far as I know.

So yeah, I, I, I like the routine. I, I like something, I like the reward of something. It takes a little more time.

I don't want it if it's that easy. A little delayed gratification.

Exactly. Exactly.

You sound like, you sound like Jason, you sound Jason, I want it to be easy. That's why I go to restaurants like an adult. But anyway, go ahead.

I cherish, I cherish my morning routine, you know, and I want to prolong it as long as possible. So what's—

all right, let's start at the beginning. What time are you getting up, Chef?

Today was late. It was 8:30.

What time's the first cigarette? First cigarette? 8:45.

We off, we off the cigs. We off the cigs. Don't worry.

All right. So you're getting up at 8:30, Pierce. That would be considered by some to be late.

It's late. It's late. Usually it's 7:45. But, but I haven't been sleeping that well. So I, I snooze.

I was hoping you were going to say something a little different, like 7:45 and 8:30 ain't that far apart. I was hoping you were going to be the 5:30.

Fuck, you said, you said it at the top. I make my own schedule.

Why?

I don't know. Why would I want to? Why would I want to wake up at 6:00 if I don't have to? That's crazy.

No, you're right.

That's crazy.

No, that's fair. That's real. That's fair.

All right. 7:45 to 8:30, wake up, make a coffee immediately. Try not to touch my phone.

Okay. What is it? Is it coffee? Pour-over, Aeropress, espresso?

I was— I got really lucky recently, got gifted the Breville espresso machine. Mm-hmm. And this thing has changed my life. Now I'm on like the Cortado situation.

Thank you for starting with the— from a place of gratitude with the Breville Corporation there.

Yeah, of course. I mean, shout out, shout them out. It's a great product.

Of course.

It's a great product.

Of course it is. I, I, I, That— because that one— because I have one too that I still haven't used. It's been 6 months. Not from Breville, from De'Longhi. But isn't it a— is yours the prosumer version where it's like almost too difficult even for you?

This thing, this thing tamps the espresso, like the thing for me.

Yeah, it's crazy. Yeah.

I barely have to do anything, though. I do have to like froth my own milk. They like— you're supposed to be able to do it within the machine and just press a button, but it doesn't. It doesn't froth right.

The auto froth is not frothing for you.

No, no. Which is fine.

Auto-froth honestly seems like cheating to me.

Have you checked the Bluetooth settings on the— maybe you need to update the app.

You got to have a little bit of human touch in your coffee at least. Like, come on.

I agree. Are you using kind of black market whole milk or are you squeezing some almonds yourself?

No, I don't have the raw milk plug, sadly, nor do I really want it. No, I'm back on the dairy milk. I'm actually going 2%, which is wild.

Damn, Ari, you sound like my mom in the fucking '90s. I grew up drinking I mean, 2%.

Are you on a cut right now?

I go 2% milk, full-fat yogurt, you know?

Okay, but maybe the 2% gives you that warm fuzzy feeling because it is something you grew up with. There could be a nostalgia play.

Yeah.

I get that.

I think, you know, I think it hits the same, to be honest.

If you move from the 5% yogurt on the fage down to a 0 or a 2, could we then get all 8-packs or is it still only the 6 right now? Because we're doing half the work.

I'm just going—

You get half the results here.

I'm going heavy cream, you know.

I was drinking heavy cream.

I'm happy with maybe a 3 to a 5 pack.

Yeah, the cream's just too good. This cream is too good. I've always— what were you doing before you had that coffee machine? Because I think that if you're a routine guy, I imagine you had a system.

I was doing the Chemex. I love the Chemex.

Okay.

Because as someone who lives alone, you make a full pot of Chemex, half of that coffee you can save for cold brew the next day, and it's like less acidic. I don't know. I think it's really good.

Follow-up question.

Yeah.

How many times have you made a little Chemex for two and then, you know, the little cold brew the next day got all dranken up by what's her name, you know?

My girlfriend? Yeah, yeah, yeah.

Coming out with your life partner.

My girlfriend drinks my coffee all the time when she stays over.

You know, like on Top Gun where he's got like two Budweisers in his hands over to the girl after he fucks her with the Chemex.

I mean, there really is nothing more romantic than bringing your girl a cup of coffee in bed. Like, let's be real, you know, in my life that it's reversed.

I get the coffee brought to me like a bitch.

Oh, wow.

Okay.

Wow.

In my— and in my house, it's a third thing where I bring my wife a coffee in bed and she goes, in the kitchen, please, in the kitchen.

Yeah, you get some feedback. You get some feedback. I've never—

the Chemex, Java in the bed, on the fret sheets.

The Chemex looks too scientific for me. It makes me feel funny looking at it.

It goes against Chris's no tech shit.

It's literally the most simple coffee machine ever. I know, I know. It's not—

it's not—

it's not about the— it's not about the— the function of it. It's about the look of it.

To me, it's the same thing that like riding a fixed gear bike is the most simple form of it, but it can be off-putting to somewhere. It's like, this is for those types of people, you know. Chemex is for those types of people.

Yeah. Chris, I would assume you'd be into the aesthetic of a Chemex.

I'm actually— I only drink at home Chameleon Cold Brew Uncut Concentrate.

That is psychotic.

I know. I— that— welcome home.

In bulk, in bulk from Amazon. Are you on Flow with Chameleon?

No. You know, weirdly, I have been on Flow at different times, but I need some new boards. So Chameleon, if you're listening, no, I, um, I buy it in, I buy 4 at a time from FreshDirect.

Okay.

And so I have, because I have a lot of, I actually have a lot of fridge storage at this apartment because they're all lowboys.

So I think you, you living in a, in a professional kitchen where you live in the back of a restaurant.

Yeah. Don't bury the lead.

No, no, no. I just think it's, I just think it's a, I've always wanted those and those were here when we got here. And I'm very pleased with that because I think refrigerators are kind of ugly, and if you can hide them— and it's also, apparently it's pretty cheap if you go to Bowery and just buy them.

Yeah, that's a flex for sure.

It's cool. I, I really like it.

I really— because the person who, who lived in the place before Chris did, you know, his genius mind had the foresight to put in a nice like old Wolf range and some Lowboys, but it still has like a minimal kind of, you know, Swedish.

Don't worry, Pierce, most of this stuff goes unused. I mean, don't get me wrong, but it look— it, you I'm the kind of guy who wants the right stuff, even if it doesn't get— I want it to— I want the kitchen to be outfitted exactly how someone like you or Jason would prescribe, but I don't need to know how to use it or do it. That's not— Yeah, you just want to be able to talk about it. I don't even need to talk about it. I just— there's the right stuff to buy and the wrong stuff to buy.

Okay.

He just likes to have a fully appointed home in every way.

Yeah. I'm just like, well, I know that there's a Sub-Zero and a Wolf, and those are the things everybody says is the best. I'm sure that's the best. Why would I not want the best? Yeah.

The Wolf is nice. Yeah.

Don't get a Porsche if you don't get a little a little something under the hood.

I just, I just mean, I, I just think there's certain things with, I feel like kitchens, you can go crazy with the amount of burnt, you can go absolutely nuts with it. But I don't, cuz have you outfitted, have you changed yours at all or did it come?

No, no, I wish. I mean, I'm renting, so I just feel like, I don't know, it feels like too much of an investment. And honestly, like my kitchen, Flynn would do it. I'm actually going to Cove tonight. I'm excited.

It's a special meal. It's a very special meal.

It's great.

First time. But yeah, I mean, honestly, I love my kitchen. It's beautiful. Besides my stove, it doesn't fit a half sheet tray, which is insane.

Wow.

So I can't even prep for events here. Or if I, I mean, actually I bought a second oven, like a tabletop oven in Chinatown, which those things work great and was like $300. Cool.

Oh, so if you need it, it's there. If you need to up production, you're able to do so.

Exactly.

So do you just use little quarter sheets in your oven then? Or do you have like a two-third?

Yeah.

A 3/4, one 3/4.

But okay, because Jason— I was, I was so— when Jason, Jason's house in LA had the kitchen, maybe not of his dreams, but it's definitely advanced, and it was there when they bought the house.

Oh, I saw, I saw the POV video. Yeah, I saw, I saw a drop. That's a nice, that's a nice range.

It's just like, I don't know, but again, I don't know why it's nice. All the chest cam footage, there's a lot of square footage on top of that oven. That feels expensive to me.

Do you have the, do you have the pasta water? Thing. That's, that's how you know you made it. That's how you know.

I was, I was just at George, George and Charlie's house over the weekend. They have the same exact range as me, like same year where it's like before it turned gay, like it's still like nice and cool. You could still fix them easily. And then, but he had more burners where everything was induction, you know.

But you're saying he's got, he's got the pasta water?

He had the same one, but I, I had the, the Casual Male. He had the Casual Male XL. He may have the— Charlie may have the Triple XL actually.

Yeah, that wasn't George's choice, but he's the only one that uses it in that house. So the pasta water thing feels very nouveau riche, unnecessary, but completely, completely. It feels like something I would see in a house in Nashville, you know, that just got renovated.

Yeah, that has two stoves.

Yeah, exactly.

Neither of them used, but it does seem nice.

But I mean, how much pasta are you fucking making, you know what I mean?

Not a lot at all.

That's what I'm saying.

That's what I mean.

It doesn't seem like Do you make pasta at home, Jason?

And also I use filtered water anyway. I'm not going to go straight out of the spigot.

It's disgusting. Not LA tap. Like, what is it, brass?

You don't have it. Oh, I thought you had your whole kitchen replumbed.

I thought, oh, you don't have the reverse osmosis set up, Jason?

We did. It got messy when we moved in. We did have it, but it was just like the previous owner, like it was a real jerry-rig situation, just like tubes going everywhere. Most of it was not even working or plugged in. So we just got, we just got a Berkey.

That's right.

Cut it all out.

I just, I, I, I just like the way a Berkey looks and you influenced me. We have a Berkey because Jason here, I didn't know what that was 8 years ago or whatever.

Reminder to change those filters out, Chris.

Don't worry. I have a, I have a subscription.

So what?

There's just a filter at the bottom of the, because I know what it looks like. I've just never used, there's a filter at the bottom.

It has 2 long charcoal filters inside of this cylindrical thing. You pour in the water. It goes through the charcoal and then the clean water is in the bottom half and then you just open the spigot.

It's like, so is it like, you know, cutting out all the minerals though? Is it cutting out everything? Are you just getting—

No, no, no. Berkey. It's like a hippie ass thing. So it only cuts out the bad shit. Still leaves all the dope bacteria.

Well, the other thing that's interesting about it is the, the, the travel size is like the perfect size for a New York apartment. Like you can get the one, the other ones they sell are fucking giant. Like to the point of like, I don't know, I drink more water than 90% of people. And I still find it's—

they got like 10-gallon, like, yeah, you know, Polycule-ass Berkeys out there.

Yeah, yeah, we don't care.

Like, this one's just for the livestock.

Yeah, we got 10 people sucking on this water too. I gotta—

I guess I gotta work on my water setup, you know. I got my coffee set up. I do have the, the Arc though, if you know this, the seltzer.

What's the— oh, you gotta—

I know you like seltzer. You got to get on the Arc situation. This is like Danish seltzer.

Oh, that one, the one that, the one that looks sexy, the one that looks sexy. Yeah, yeah, I, I do. I buy when I'm buying my Chameleon in bulk. I'm also buying my plain Lacroix in bulk.

Okay.

Yeah.

Okay. A man of the people.

Are you judging?

You're not going San Pellegrino?

No, I would. San Pellegrino, the big bottles just take up so much space and I only want a big bottle. Do you know what I mean?

Like those other bottles also lighter bubbles. It's a different, it's a different taste.

What I really want is the Badoit red. That's the real shit. That's the, that's the 4 alarm chili.

The uncut Perico.

Oh wait, is that the French? Is that the French stuff? It's Badoit.

But there's There's a red one that is the most diabolical bubble-wise. But I, you know, I really, I went to, when I was in Philadelphia over the weekend, I was at my friend's vintage, uh, vintage spot and he had the Ramblers, Jason, in the fridge. And the Rambler, the Rambler for my, is my favorite canned offering, I would say. If you haven't tried that.

Yeah. The Topo Chico, hard bubbles. I like it.

I like it. I don't like bottle. I like can. I like can.

Okay. Yeah. I like, I'm, I'm the same way.

I'm, I'm, I like Topo though.

I'm a, I'm a food snob, I'm just— I'm buying racks of blue pure LaCroix. You know, they cost $0.04 each. You know, you maybe drink half of it, goes bad. Who gives a fuck? If I got a big, you know, $7 Topo and I don't drink all of it. Yeah, I'm a little mad at myself.

You know, I do feel bad. I like that. I like the Mexican one too. That one hits too.

The agua mineral.

Oh, yeah.

Yeah.

Yeah.

That's people that own Jarritos, right? Yeah.

Yeah. Yeah.

Very good.

I love your accent, by the way. What region of Oaxaca are you near?

That's—

it's the Kentucky accent. Sounds like Matthew McConaughey. Oh, bring on the Doritos, brother. But that is a great bubble. I like the Jarritos Agua Mineral.

The slept on one, though, is ginger flavor from 365.

Oh, really?

Ginger?

Very ginger flavor. Very good. Very subtle.

That's going to make it to Feed Me. I feel like that— dropping a little gem like that.

Definitely. Like, definitely. Like if I'm ever ordering groceries, which I usually don't, you gotta throw in the 12-pack of this fucking guy.

Don't shade my ass, bro. I don't have time. I don't have a truck. I don't have a cute truck to go to the farmer's market.

You don't have time. You probably live a block away from a grocery store.

Honestly, I'm in, I'm in what I consider a food desert. He's in Chibeca, Chiraq, and Chibeca and Chibeca. And I, yeah, yeah, yeah. You know, there is, there is, you're not going to Meadow Lane, you know, I have to get to Meadow Lane.

Well, how many, how many flights do you have to climb at your at your home, Pierce?

Uh, a half.

Oh, that's good. That's nice. Yeah, yeah, Pierce, your apartment— I know you live in the, in the deep hell of Brooklyn, but your apartment— yeah, I'm in the suburbs.

I'm in the apartment.

Looks nice as hell. Every time I see it, I'm like, maybe this little shit got it figured out.

I do. I walk outside of my apartment, I don't run into anyone. I can wear my PJs. I can go on nice long walks. I'm by the park.

Imagine catching Pierce with his hair in a bun with the teclas on. Oh my God.

So even on the weekend, even on the weekend, you could tell your security to just lay back if you're just gonna go walk the dog.

Exactly, exactly.

What neighborhood is it exactly? Because I'm not to dox you, but which— which—

it feels doxy—

part of Brooklyn.

Yeah, I mean, whatever. We're in Crown Heights. Shout out. This is my third— this is my third apartment in Crown Heights. I love this neighborhood.

This guy's running through Crown Heights.

I don't know, literally with his on. I don't know where Crown Heights is necessarily, so if you could situate me—

that's hilarious—

if you could situate me. I know it's in the Brooklyn—

you've never been this far into Brooklyn, have you?

He's heard of it, sure, but nobody knows.

I think I've been to Ridgewood once. That's Queens, but I think I've been to Bed-Stuy once.

I'm trying to think of a restaurant that would have made you come out. Have you been to Hart's? No.

I know, I know that. I know they had a moment. I remember that.

That's like one of the— that's one of the best restaurants in New York.

But Pierce, if you're coming, if you're coming to me, let's say, let's say you and I are meeting up in, in SoHo for a coffee. How are you getting— how long is it gonna take you to get there? On the train? Don't, not on the truck, not in the truck.

No. Okay. Yeah. Well, it depends if it's like 50 degrees or above, it's all city bike.

Okay.

Sure.

It's about 25, 30 minutes. And then train is, if I catch it right, it's about the same. It's like 25, 30 minutes.

Okay. That's not awful. But how often do you have to come into the city?

Not that often, to be honest.

Really?

Yeah. I don't know. I would say like it's more so by choice. It's going to like the farmer's market.

Okay. Sure.

But it's pretty easy. That's like a straight shot. That, you know, one train.

I would— I, I've, I've become a Citi Bike adopter, and it is by far the most convenient way to get around.

Oh, I mean, I have my own bike, and I, I barely use it because the Citi Bike is just—

30 minutes on a Citi Bike weirdly feels long as hell when you're doing it to me.

But like, that, that feeling of going over the bridge on a Citi Bike though is unparalleled. It's like, it, it pays for itself, hands down.

I've never, I've never ridden over the bridge on a Citi Bike.

Okay, Pierce, when you're riding over that bridge on the Citi Bike, which I have done many times, and it is amazing, especially if you're listening to a great episode of Joe Budden or something.

Oh, I Except that Zoran fixed the bump, took the personality out of it. But otherwise, yeah.

Pierce, what are you listening to on that ride into town? Is it a pod? Is it a binaural beat? Or is it some— is it Title Fight or something?

Ooh, ooh. Sometimes it's Title Fight. Little shoegaze. Yeah, it's that. It's a pod. It's— I don't know. I've been kicking into Outlaw Country a lot. I don't— I've been listening to a lot of that.

Oh, getting back to your roots. Because I think people— I think because of Pierce's European features, I think people don't realize realize that he is, is a Southern—

you're the only person listening to Outlaw Country with the orange Air Max, Air Max 2s on going over the bridge.

That people don't realize that wearing JW Anderson. Oh, this is just— no, this is a crop top. It's meant to be like this. Uh, I, I feel like you— I feel like your Southern roots get buried, and I, I just think that's something we need to get into because I, I want to give you proper representation on this platform.

Yeah, I mean, shout out 502. Louisville, Kentucky.

Louisville.

Louisville. Louisville. As my, as one of my best friends said, you get it. If you say it right, it sounds like spaghetti's falling out of your mouth. Ooh. Yeah.

Yeah. That's like the way that people mispronounce. I mean, you know this, you're, you're in a relationship with a Canadian. Toronto. It's, it's a, yeah. You don't pronounce certain letters if you're correctly doing it.

Exactly. Yeah. Yeah.

Or every word in Los Angeles.

That's also, that's also, that's also true.

I didn't, any word.

I didn't re— but Louisville, I've been there before for Crazy Fest. Fest. That was probably before your time.

Is that like a hardcore—

yeah, it was like a hardcore punk. Yeah, it was. Yeah, but it was big. It was like one of the OGs.

Where was it? Was it at a skatepark?

I do not—

is it at Riot?

I don't remember. Jason, look up Crazy Fest 4. Let's see where it was. We'll get the lineup.

Elliott played, I'm sure, because there's, uh, what it— now there's like Life and Death Brigade, which I think is a fest, or was a festival at the skatepark I used to grow up, grow up going to.

Um, the festival originally took place at Stage Door Johnny's in Louisville, Kentucky and then moved to the Brewery Thunderdome.

Wow, both of those places before my time. Damn, I thought I would sync up a little bit.

But you're not that— you're not that— yeah, what are you, like 32?

Yeah, I'm 31.

Yeah, I get— but I guess that's— yeah, that's a full generation, you know, that's a full 10 years.

He was born after the Initial Records heyday.

Yeah, if you want— if you're— yeah, Initial Records was— was— that was the reason it was there, which you may— you know, there may be some lingering.

Not a lot of Boy Sets Fire on the iPod shuffle.

Yeah, you ain't— Pierce, what you know about Boy Sets Fire? We're— all right, cue that up. If that's on streaming, I need you to listen to that after we're done and Give me a full book.

Boys Head Fire. All right, all right.

Boy Sets Fire with a period.

Okay, okay, okay.

And of course there are no spaces in between those three words at all.

Yeah, there are no spaces between those words. But I, I don't know, Kentucky is, is the South, but it feels a little, you know, it's, it's technically the Midwest. I didn't really— I didn't know that part.

Yeah, yeah, yeah. Oh yeah, technically it's the Midwest.

But do you want to identify as that? It's much less cool.

I, I don't really care. I mean, I was born in Virginia, so like, okay, okay. I think Kentucky has its own like lore. You— it doesn't, you It's like not quite the South. It's not quite the Midwest. It's just like Kentucky.

But Louisville, I imagine, is also like if we lived there now, it would be nice. Like you can get an amazing house for nothing. It's like, oh my God.

Like, yeah, I like, I feel like all of us could like retire in a couple of years there. It's crazy.

You can live above a Barry's Boot Camp probably and just finally I could afford to live above a Barry's Boot Camp.

I mean, I love Louisville. It's, it's, it's an amazing city.

I haven't been as an adult, but I'm always down to go if there was a reason. I'm not, I'm not touring like, you know, whiskey distilleries or anything very often, so I don't really have a reason to go.

I mean, I would say go to the Kentucky Derby before it like doesn't exist anymore.

What's happening to the Derby?

I just feel like horse racing is just going out of style and, you know, out of moral agreement with society.

Okay.

Have you ever won any money on the ponies?

I haven't, no. But I was like, growing up in high school, I shot photos for this like private client who had a box and this guy probably bet like $100,000 on a horse and won and proceeded to like have his mariachi band follow him to the payout thing and wanted me to like photograph. It was insane.

It was like, damn, that sounds sick. That's a fun—

people watching at the Kentucky Derby is unparalleled. It's like incredible. 'Cause the style is absurd.

Yeah. I would like to, I mean, it reminds—

I've seen the hats.

Yeah, the hats are the famous. I mean, I went to that— maybe you, you were there too when we went to the snow polo thing. Yeah. And I was like, that's obviously a much lesser version, but I was like, this is this whole world that I don't know exists, and there's like a look and an attitude that is—

I just—

if you don't go, you don't know.

Yeah. I mean, that's much higher brow than the Derby, but I thought the Derby—

I thought, I thought the Derby is like the Super Bowl now, where it's like basically expensive to get in, you know what I mean? In many ways.

Yeah. I mean, I'm sure you can probably get infield for like less than $100.

Oh, you still are. I see what you mean. I see what you mean. And what is, and the, is the drink a mint julep or is there a new contender?

Yeah.

Okay.

I thought there'd be, there's a mint julep and then there's, I think there's some like vodka cranberry situation. I can't, I can't remember, but there's the Oaks, which is the race the day before, which is for the Phillies, like for the, the lady horses. And that's like the one that all the locals go to.

That's what I would go to because I like to uplift female voices. So that makes sense for me to kind of participate.

Wait, they do, they separate. Seperate lady horses and men horses?

Oh yeah, yeah.

You think they're gonna let trans horses play in the fucking— are you out of your fucking mind? This is America.

So, so are the, are the male horses faster than the female horses, Pierce?

You know, I don't have that data in my head.

Pierce says, I don't, bro, I don't know nothing about that. I just go to the race, I have a couple mint Juleps, I wear a stupid ass hat.

Yeah, my sports betting app hasn't, hasn't popped up on, uh, the horse races recently. They get paid the same amount of money though, right, Pierce?

Yeah, they definitely paid the same.

Oh yeah, for sure.

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What is it? What are you betting? Are you betting on March Madness, Pierce?

I might have. Final Four.

Our good friends at Kalshe.

It was— yeah, the only reason I did it is because I had some people over for the Super Bowl and was convinced to download one of the apps where they give you free money. And then I had like $20 left over from that. So I was like at a bar with some friends who had already bet. I was like, I'll throw some bets. Lost it all. I was like, all right, I'm never gonna do this again.

I lost it all. $20. I lost it all. Fucking destiny.

Okay, well, I guess as, as Chris stated in the intro, you having Armenian blood, are you worried how the, the gambling is going to affect that and how that is going to affect your gambling?

You know what's so funny? Like, I had no idea about any of these like LA Armenian stereotypes until probably like 3, 4 years ago. Like, okay, none of it ever crossed my path. And then now I follow like some Armenian meme accounts on Instagram and everything is coming to light. I was like, oh, oh wow, okay.

Are you, are you seeing some, are you seeing some relatable stuff is what you're saying? You're seeing some things you're like, oh, I kind of understand.

Absolutely. And I was literally just talking to my dad before this and he's And I was telling him I was going on this podcast. He's like, oh yeah, am I going to be able to listen? Like, yeah, it's on Spotify. And he's like, oh well, I just, uh, canceled my Spotify membership because I get Apple Music for free or something. I was like, you don't need to be doing this, Dad.

Like, like, dude, it's all good.

He's pinching pennies like any chance he gets. Okay, so no, but he does, he does like to bet on horse racing.

Well, that's in the book. So is your dad— so your dad is Armenian, your mom not.

Yeah, but my dad's— so my last name is my dad's stepdad, basically. So it's not even my blood last name, which is all the, all the confusion comes about.

Yeah, that's a nice, that's a nice surprise, because, you know, to me it's just like, oh, here's another white boy. But then you're like, actually, wait, wait, I'm still, I'm still a white boy.

Let's be, let's be real. I'm like, I'm like a quarter Armenian.

So walk us through the body hair situation.

Low. Okay.

Minimal.

I mean, that's kind of the tell. That's the tell.

Minimal.

Yeah. Yeah. That is the tell. That is the tell. That is the tell. But they are, but you've, we've talked before about the cuisine. I know you do have some, you know, I knew, I know you do have an appreciation for that or at least an understanding.

Oh yeah. Yeah, absolutely. My great aunt wrote a cookbook in the '70s called Please Pass the Pilaf. Ruff.

Great name.

And like, as I was getting into cooking, uh, I found, I found this book and it's now like my Bible.

Wow.

And yeah, and I started to cook more Armenian food, started to explore my heritage more.

Did you know, did you know her or was she dead before you were?

Yeah, yeah, she died like '93. She died a couple years ago.

It's all that home cooking, none of those, you know, pesticides in the restaurant food, you know what I mean?

Yeah, no, it was clean, clean cooking.

What is, okay, what is the, what is the number one for your money, what is the number one recipe in this book?

I mean, I love making dolma, yalançı, sarma, which is just like—

what the fuck is that, bro?

The grape leaves.

The stuffed grape leaves. Oh, okay.

Okay.

You just say, speak English.

Okay.

Grape leaves. All right.

Don't— but what I grew up eating almost 4 times a week is just pilaf, Armenian pilaf.

And how does the Armenian pilaf different from other pilafs?

Well, it has spaghetti noodles. Noodles in it.

Are you? Are you? I didn't know Armenians be smoking that much weed, bro. That's fucking crazy. You put spaghetti in the pilaf?

And they're broken into like 2-inch pieces and they're browned in butter.

I mean, that sounds pretty banging though. It's amazing.

It's so, it's very good. It's very, very good.

I didn't, what do you, okay. I would love to trace the lineage of why we got broken up spaghetti in the rice, but that's probably bigger than us.

Have you, I know that there's other middle, like there's in Bahrain, they eat a lot of macaroni with their kind of pilaf-y kind of stuff, whatever. What do you know about the kashk?

Yeah.

The kind of fermented whey.

So my brother's fiancée is Iranian, so I know a bit about it. One of my favorite dishes, actually, probably the first dish that went viral for me on Instagram was an Iranian eggplant dish called kashk-e-bademjan. Gone, which is like, like so, so good. I didn't have cashed, obviously. I had, I just used yogurt. But then his fiancée brought some back for me and it just like, is like chalk. It's insane.

Yeah, yeah, yeah.

It's insane.

It's so potent. But I think you can get liquid cashed as well.

Yeah, you can get it.

You can get liquid. What is, I'm sorry to the, to the, I'm the uninitiated, like hyper, hyper concentrated, like yogurt basically. Oh, so it's like, okay, so it's powdery. So you gotta bust it down basically. You gotta add something to it.

Think, think of it as like a more flavorful like evaporated milk and condensed milk kind of product, but it's with whey, so it has like a lot more like tanginess to it. You've had that dish before when we go to Rafi's.

Oh, I've had it. Okay. Okay.

Eggplant dip. And then it was like—

yeah, I've had that.

Some like thin kind of tahini looking jizz all over it. That's the cashew.

That's it. That's exactly what pierces look like. That's not— no, that shit is— that shit is good. I really— I really like that. It is.

I mean, yeah, it's got fried onions. It's like if you got fried onions on there. Like, come on. I mean, I love eggplant.

Sure. Why do you think, why do you think that recipe, why do you think that one hit for you?

Because they're like, they got a white boy doing this shit. Oh, hell no. Yeah. Yeah.

Honestly, probably that. Like, like low key. And I hope, I mean, fingers crossed, hopefully I didn't fuck it up that bad. And they're like, okay, like, yeah, yeah, yeah.

He knows what he's doing.

But I don't know. I think there's a lot of crossover in a lot of dishes from like the Middle East and the Levant. And everyone likes to just talk about that crossover on the internet for better or for worse.

This motherfucker going to put pomegranate seeds all over everything. And, you know, let me tell you, let me tell you something right now.

One thing I don't like, pomegranate seeds. Those are for women. Keep that shit away from me. Pomegranate seeds, pomegranate seeds, a little burst of flavor I don't want.

Yeah, I don't eat them either.

They pop off. It's like, it's like salmon roe pops in my mouth and I hate it.

Yeah, but Pierce, I already know you got a nice ethically sourced pomegranate molasses in your pantry, don't you?

I do. I do. I don't use it that much.

Much.

But, uh, there's apparently some crazy tea that came out about like Palm.

Palm Wonderful?

Yeah, apparently the classic character—

that's a character on How Long Gone.

We don't support the Wonderful brand on this podcast.

Can you— what, what happened with the Wonderful brand?

I don't know too much, but Rose, the, the edible company I was working with, they did this whole like exposé because, you know, they source really thoughtfully all the fruit that they put into their edibles, and they were trying to find good pomegranate planets. And literally all they could find was like Palm Wonderful. And then they did this deep dive of how like Palm Wonderful— it's either how they're growing or whatever— it's just like ultimately like ruining the soil and some of like the, the water in California.

And, and they've monopolized the businesses of, uh, Tangerine Cuties.

Yeah, yeah, yeah.

Um, but most recently in the news, their pistachio farming. Apparently they are major donors to the Israeli army. Wait, hold on, hold on. The very first week of the strikes, they were killing people and presidents and military bases, but they also blew up a pistachio processing plant over there tied to basically their biggest competition. So it was like a favor for their donations to the army to— Well, unfortunately, that is interesting, but I find that to be more interesting than soil degradation charts.

Soil degradation is not super on the tip of my tongue, I would say, as far as causes. I can't— so I can't listen to Kanye West. I can't eat pistachios. Goes, I can't find some ethically sourced pomegranates. What the fuck is this world coming to? I know, but why, Jason, why did you guess that Pierce had this syrup? Is that something that all sort of chefs have in their arsenal?

You're telling me.

Well, yes, but it's also like the only other thing that people use pomegranates for. Like, you either just— you top your odolenghi recipe with the seeds for Instagram, or you drink the juice if you're an Armenian person. A fresh squeezed pomegranate juice is amazing. They have them like literally on the sidewalk here in Glendale where live. You pull up in the fucking 7 Series, throw him a $20, he squeezes out 2 cups of that pomme, you keep going.

That sounds delicious.

A little pomme and a cigarette after a hike is real nice.

That sounds, that sounds good.

But there's nothing else to do with pomegranate except, yeah, boil it down into like a Nutella-like syrup that often—

that's funny you mentioned the seeds as an Odolenge-ass thing because now I'm thinking about— because I'm an Odolenge lover. Like, I can't believe that he doesn't have a restaurant in New York. It seems crazy to me that does not exist. Yeah, that feels like a choice in some ways, but he do be— he sprinkling the seeds a little too generously.

Yeah, that was the first cookbook I got him in. Sami Tamimi, Jerusalem, Palestinian chef.

You know, I, I didn't know he was gay either, but I heard he's in the gym, so I— yeah, I've learned— I learned a lot about him recently.

I didn't know that Sam Altman was gay either until today.

I didn't know Sam Altman was gay either. I just thought he was Probably. I did not know he was gay.

And now I'm like, did he buy TPBN just because he wanted to fuck them?

That's very possible. They're good looking. They're very good looking. Yeah. I don't— him meeting his boyfriend in the hot tub at Peter Thiel's, that's some— hang it in the rafters, guys. That's as good as it gets. We ain't gonna—

so what do you do? We ain't topping that. Anyway, speaking of gay stuff, mulberry season approaches. What are your plans for them? This year.

Yeah, I had my first mulberry at Frog Hollow Farm, which—

oh my God, and you recovered?

Blew my mind.

Where do you go from there?

I'm ordering bulk frozen to my house because holy shit, this stuff is crack. I think—

yeah, are you getting them? Are you getting the packs sent from Frog Hollow to the crib?

Oh yeah.

Oh damn. Okay, let me, let me ask you, I don't mean to get into your personal finances, I know you're doing well, but what's a, what's a, what's a pack of frozen mulberries?

What's your mulberry subscription? And do you want to use Rocket Money to Yeah.

What is, how much are the mulberries hitting for and what are you going to use them for? I don't know what they do.

Well, won't I use them for? It's like a nice sea urchin, Chris. Anything you add to it takes away from it. Okay.

Yeah. I mean, I want to make mulberry ice cream because that like just, that just sounds so, so good.

That does sound good. You, you love making ice cream. I've noticed that about you. You got a real sweet tooth on you.

I feel like I've made ice cream maybe 3 or 4 times in my life.

I saw her. I thought I saw her recently. No. Oh, maybe I'm, I'm sorry. I must be confusing you with another content creator. I apologize.

Pierce, you just maybe have ice cream aura about you.

Could be. I mean, I do love, I do love ice cream.

Okay. A little mulberry ice cream. That's a nice idea.

What would you, mulberry ice cream? Am I hitting that raw or is there something else in there?

I feel like keep it simple. I don't know. You could go simple.

Go pistachio in there.

A little pistachio garnish, a little lemon. Jason, have you had date molasses?

I have had date molasses. Definitely. I'm a, I'm a big date user.

California has insane dates.

All right, wrap it up.

I look like Paul. I mean, Coachella is this weekend in the desert in that area, very well known for their dates. And there's an ice cream company called Alexander A2. It's like the lactose-tolerant ice cream or whatever. They have a banana and date shake flavor of ice cream that is quite nice.

Oh, that does sound good.

Mimicking the classic banana date smoothie that you drink to cool down in the desert.

I'm not super happy with dates being rebranded as dessert because it's just Not. That's not dessert. Like, they taste good, but it's more of a—

Calorically, they are.

No, that's true. I mean, the little, the little DTC ones that are like sexy and it's like $10 for 2 of them. They have peanut butter in them.

No, I hate that. I hate like, I don't, yeah, I don't want to eat that.

They hired, they hired fucking All Right Studios and paid them $150,000 for the fucking box, but they taste good.

But it's like, you have to use child labor to get the peanut butter in those little dates. You know what I mean? But speaking of squish, fill, filling up that date. Do you ever do like a little kind of keto Liver King where you split the date open and then you put in some butter, little cinnamon sprinkle, and a little Maldon on top?

Oh, that sounds good.

I haven't done butter though, but I was, I was going to do this ice cream flavor a couple years ago and I wanted to do brown butter date banana.

That does sound nice.

Those are a lot of, those are 3 flavors in the syrupy direction.

Dark.

I want to get a little something in there just to balance that dynamic range out.

Okay. Okay, okay, we can tinker.

We can play.

We're gonna—

we're in the test game. Yeah, tell me about the—

because it was a sour base, that's all, just a real— a cascabase.

I've run into Pierce twice in the last 6 months in different places where I thought he was there to do the same thing I was and he wasn't. First was San Francisco. I'm like, oh hell yeah, bro, you're here for the Super Bowl. He's like, no, I'm making an edible. I'm like, all right, all right, fine, you're not beating the Chargers.

You're going to this Tom Brown dinner to? Yeah. No, no, no, I'm giving birth to a llama.

I was like, we don't have to, we don't have to, we don't have to fight over the skirt, we're different sizes. What time are you coming? And he's like, no, I'm actually here get collecting compost.

I'm literally picking up like, yeah, fennel fronds and parsley stems from Zuni Cafe in Chez Panisse.

I'm designing a new cast iron system.

But I, I loved, I, I loved the concept of those and I love the packaging. I just thought it was, I, I assume they're doing well, but I thought it was a great idea.

Yeah, I love the package.

That was, uh, yeah, Jason, I gotta, I gotta, I gotta send I'll send you some.

Yeah, please, please.

Yeah. I mean, Rose is such a cool company. Nathan, the founder, we've been friendly for a bit and he reached out a couple months back and I have this cookbook coming out later this year and I was like, I wanna do something somewhat in line with the book.

We got a title for the book or we, I mean, not, we don't need an exclusive, but we do, we do.

Every Leaf, Every Stem.

Oh, hell yeah. You're, oh damn.

Okay. Talking like a real, that's a Cypress Hill song.

Blunt after blunt.

Fierce all of a sudden is like, this was actually really inspired by Cypress Hill. They're one of my favorite acts. Okay, so you're saying the cookbook theme is similar to the, to the theme of the edible you made with Rose?

Yeah, it's in line.

It's in line, tip to tail, cooking using the things that are considered food waste.

Yeah.

And repurposing them.

Yeah, exactly. Trying to use this, you know, much, you know, we're so thoughtful about how we are sourcing everything these case, we should be as thoughtful about using it and then discarding any of it as well.

So the edible is made out of—

So it's made out of all of these leftover juices that had no home from Rose. So Rose has their own farm that's north of San Francisco.

So you're saying unhoused juices, unhoused juices, unhoused juices and fruit purees.

And then we went to 3 different restaurants. We went to Zuni Cafe, Chez Panisse, and Mr. Jue's.

The best restaurants in San Francisco.

Yeah. And collected all their compost. And we found all 3 of them had fennel tops, had carrot tops, and had parsley stems. And I was like, you know, I want to make sure that this is like actually made from waste and stuff that we can actually pick up from these restaurants regularly, not just like pick it up once and it's not actually made from waste. So juiced all that and had this like nice little green juice potion that was a little salty, a little savory that, that worked well with my, with my juice concoction.

No, I love it. It reminds me of the, the bar mat shot. Oh, you ever see that over at El Mir, Chris? At the end of the night you take the little rubber bar mat, dump it on the drunkest guy there, you dump it into the pint glass and you get $20 to whoever drinks it. You just take all the, because like with the edibles, like it's cool that they taste good, but you You know, yeah, the main reason why we're putting those in our mouth is to get a little head change at the end of the day, right?

Yeah.

How fucked up, how turned up do they get you though? Are they mellow?

Light. They're light. They're like, I'm a lightweight. I know.

Yeah, I know. I can look at you and tell.

What's the milligram? What's the milligram? Milligrams per cube? Do you have that?

2.5.

I don't, I haven't, I mean, obviously I don't take edibles, but what is 2.5? Is like a regular and 2.5 is a little light.

2.5, you can go out in public.

2.5, you give that to your mom.

Okay, okay, we got mom.

That's what mom does. Oh, I feel a little, you know, Cheesecake Factory hit different off a 2.5 type shit.

But it's very giggly. I was very impressed because I feel like I have an on and off relationship with edibles and weed. And like this, perfect. Really, really pleased.

Did you party at one point in your life?

Yeah, yeah. I mean, I guess some would say that I go party. But like, party in what way though?

In what—

I just, I mean, like, like, I'm not staying out till like 2, 3 AM.

But did you at one point?

Not regularly. Like, college, college was a little crazy.

I forgot you went to college.

Yeah, what, what, what were the frat years like for you?

Frat years were, uh, uh, Allston, Massachusetts. Shout out the suburb of Boston.

House shows, bro, you've been everywhere. Louisville, Virginia, Yeah, Boston and New York.

Exactly.

What college was it? What college was it?

Uh, Boston University.

Oh, oh, the 7 of the least Armenian-ass places I've ever heard of in my life.

What?

Yo, Boston has a massive, uh, Armenian—

Oh really?

Yeah, yeah, right outside of, uh, right outside of Boston.

They do a good job of hiding them, like with a lot of other races.

Yeah, Boston likes to hide that. Boston, that ain't your fault, bro. That's Boston's fault. That ain't on you, bro. Well, wait, what did you go to college for? Like media?

Media? Film production.

Oh, you did? All right, so you—

all right, I thought I was gonna go out to LA and be like a DP.

Oh, I— oh, really? You— oh yeah, they saw your ass, said, no sir, you're getting in front of this thing, we ain't putting you behind it.

I don't know, I got cold feet. I was like, put that camera down, kid, get over here. I don't want to join a union and do the same thing for the rest of my life. Like, I don't know, I'm too young. Oh yeah, I'm too young to like make that choice. I, you know, I'm still trying to figure it out right now at 31.

Chris and I are too sexy for a union, so imagine what you are.

Yeah, yeah, yeah, it's all three of us, but you're Number one, I think that the— I think that's probably a good choice. But that— so you— okay, so you were ahead of most people because you knew how to actually cut something and like put it together from like a—

yeah, well, I, I came to New York and like worked in digital media.

I knew you worked at BuzzFeed, right?

I worked at BuzzFeed. Vice had this digital marketing agency called like Care Creative that turned into Virtue. I interned there, uh, I did some like video editing for New York Times Cooking. Yeah, I was just kind of dipping, dipping my hands in a few different places. I worked at BuzzFeed for a long time and worked on Tasty, which was their like insane food vertical that was getting hundreds of millions of views on Facebook, which was, which was a time.

It was a time. Yeah.

Yeah. 100%. That's okay. So you were, you were combining your loves by accident almost.

Yeah. No, definitely. Like the, the job I got at BuzzFeed initially was to like not work at Tasty. And then I got kind of brought into that. And when you're a producer there, you're cooking, you're developing the recipes, you're shooting, and you're editing. So it was like all of these skills. And I like, you know, I didn't love the food that I was making, but I loved the, how dynamic the job was.

Hey dude, those, those like jalapeño mac and cheese bites were banging. Don't do that.

And you also probably didn't like that they kept all the money and then you're like, wait a minute, I, I have a phone and a computer. I could do this too.

Okay, well, well, look at him now.

Look at him And look at him now.

Look at him now.

Pierce won.

It's Pierce versus BuzzFeed. Pierce won.

Well, that being said, do you still like produce and edit and like do your own content yourself?

Yeah. You don't outsource it? Yeah. It feels like I shouldn't. And I've like worked with some editors in the past. I have like one person that I work with who helps me shoot, but I do all of the editing, which I need to find a good editor for sure. It takes up too much of my time. But it's also, I don't know. I'm not a perfectionist in any way. I'm not one of these people who, like, needs to be in control of every single thing that I do or how to craft it.

I think because you're too—

you're too sexy to be editing.

My videos would be better, I feel like, if other people edited them. So.

Oh, really? You think so? I think it's like you don't— you feel like you don't have enough of an eye that—

that I think that like sometimes you— you've— I've been doing something for so long that, you know, the more I do it, I get in my head about it as well, you know, and whether that's It's like I'm consuming too much content, whatever it may be.

New eyes.

Yeah. Having new eyes on a new perspective on something I think is always better. And, you know, we have, we got Gen Z, we got these kids now that I feel like can churn and burn these videos in, in 15, 20 minutes.

I'm waiting for AI to replace them. Give it 6 months.

I think I can't support Gen Z in any way. So I'm, I'm this the, the one time these little fucking turds, you'd rather support AI than Gen Z.

Yeah.

I think there are a lot of people who would though. I think there are a lot of people who would.

Honestly, I like I like that. That's— I'll sign by that halfway.

Yeah, that's, that's a real love my country, hate my government type bumper sticker.

That's funny though. I just feel like I've heard this— obviously Jason edits this show, you edit your stuff, and I, I was talking to Adam Friedland, he edits his show, and I think it's like, it feels like a control issue more than it does anything else. Yeah, not, not negative, not negative. It just feels like, I think there's always that thought of like teaching someone else to do this the right way will be harder and take longer than just doing it myself, which of course in the short term is true.

Faster alone, further together, as my therapist says.

Also, like, you know, these shows, the shows that, you know, you're, you're editing, very formulaic. I feel like I'm still tinkering like every other video. Like, I'd rather just experiment with like a slightly different style, or, you know, because, you know, virality is is, you know, a part of my job in some context.

Do you think, do you think you know, do you know when something's gonna hit? Like, do you feel like you know when you got one?

I thought I did. I mean, some, sometimes, sometimes I'm like really proud of something and then it just flops. And I don't know, I've come to now accept where I'm like, I'm so separated from that. I think there was a moment where it would really, really affect me and I would like put in a bunch of work and then something just wouldn't hit. Uh, and then there's sometimes where I'm I'm like, this is just, you know, a quick video that took me, you know, 30 minutes, you know, an hour to shoot, an hour to edit. It's not going to go anywhere. And then it, then it does really well. I don't think we're in control of that stuff.

I agree.

You know, I think as, as much as you can, you know, come in with a strong idea and edit it for, you know, the algorithm or whatever, it's still out of your hands.

Yeah.

And I think once you put a strategy towards it, it takes all the fun and sucks all the life out of it. I think once you concern yourself with those things where you're like, why does this video of me eating a Double Double have 85 million views, but this video where I invented a new style of cooking has, you know, 17,500?

Yeah.

Well, like, like some of your cooking videos have like 15,000 views on TikTok and then another one has 34 million.

Yeah.

Yeah.

That is a, that is a gulf.

So like what separates those two if both of them you have your shirt on and you're feet are not showing in either of these videos. So like, what is the differential here?

Oh, he made the biscuits with his feet. That's why it's 35 million.

I should have watched all the way through. Yeah, that's my, that's my bad.

I mean, I, I think it's, uh, you know, food is a unifier. It's like everyone either, like, you know, everyone has to eat, everyone wants to eat, everyone either wants to cook or want, like, for entertainment wants to watch these videos. And I think, you know, there's different buckets. There's stuff that's like aspirational that like, oh, I could, I could do that at home. Or like, this looks healthy and I'm trying to eat healthier. I want to do that. Or it's something that's like completely outrageous. I know that I'm not going to eat this, but this is like really cool. Or it's something, you know, high skill. So I think that, you know, there's a different lens to approach this style of video.

You're the science guy, you're the 30-minute meals for your kids.

Y'all are losers. I only watch that one guy who eats all the Crumble new releases in his car every week. That's my guy right there.

There.

He brings his own jug of milk.

That's not, that's not food content, that's fat content. That's no, that's food.

Y'all can do all your little chef shit all you want, that motherfucker's making money. He's eating and he looks good too.

No idea who you're talking about.

Calories in, calories out, brother.

There's literally, there's literally this guy who looks like a fucking, like just a basement-dwelling mouth breather and he has millions.

You say he looks good. Well, basement-dwelling, I'm saying he looks good.

He's not, he's not dead, he's not obese.

Body is T, but he looked like he lived in a basement.

Body is T. He gets in his car, he gets in his car and he's got like a, he's got like a— all of the new Crumble cookie releases, and then he eats, and he doesn't take one bite of each one. This motherfucker's eating almost the whole cookie of each one, especially if he's fucking with it. So it's like red velvet carrot cake Crumble, and he's just fucking giving a review, and then he drinks milk. And sometimes he has a homie in the car with him, and they'll do it together.

Pause.

It's a— I, I just—

the—

that, that is my kind of food content. You guys are too highbrow for me.

Watching that video would give me a stomachache. Like, it makes me—

but it, it does.

One of—

there's a guy, one of those type of guys who also chronicles his workouts because he's like, I want to be honest with y'all, I have to fucking really try to not be an absolute monster. Like, I have to— like, I really put in the work. And I still, you know, he still looks—

I'm sure— oh yeah, on Crumble day you skip breakfast and lunch, right? You know, something like that.

Yeah, I'm gonna say you skip breakfast and lunch. But I, I find that the, the food content space is like too varied for me. I feel like I get the soda people, the soda addicts You know, that falls into— I just don't— I get, I get the wrong stuff, you know.

You're on the lowbrow sector. Yes, lowbrow content is what it sounds like.

Exactly, exactly, exactly.

It's on you, player.

I mean, I think that's like— that's what's great about it though. Yeah, the world is vast. It could be, you know, this—

that's not great about it. Episodic series, when the worst shit makes the most money, that's not good.

But that's his— that's everything, always, all the time.

But that's everything, always, all the time. The dumbest shit makes the most because the most are the dumbest. Um, speaking of dumb stuff, I thought of a, a question. Maybe I was on edibles last night, but what fruit or vegetable is Chris and what is me? And I already know the answer to me. And Chris, try to come up with a what fruit or vegetable is Pierce. Oh, not, not in like an AI, the strawberry's fucking my wife kind of way. I mean, just like for— so for example, I thought last last night. I'm kind of a Japanese sweet potato.

Pierce to me is giving a very— a high-end farmer's market in-season white asparagus.

I was gonna go Jason for green asparagus, but also the white asparagus, Chris, those can be a little bit shorter and a little bit thicker.

Oh, I'm sorry, I apologize, Pierce. I was not sure.

Pierce has more of a snacciana body.

Snacciana. Maybe he's a spring onion, you know what I mean? In that case, like a long ramp, a ramp, a ramp, a garlic chive.

Tender on the top, you know, hearty on the bottom.

I'm a tender top, actually.

Tender tops, not seeking power bottom for the last time.

How many times do I have to tell you? Yeah, I don't know. I've never thought about this. Jason Pierce, what do you, what do you think I am?

What is Chris? Celeriac? What is Chris?

I feel like I'm, I'm kind of leaning citrus.

Oh, there we go.

I'm leaning like a, like a Page Mandarin or something.

Oh, I'll take that. Those are delicious.

What is the Page Mandarin orange? What is— what makes the difference between a Mandarin and a Page Mandarin?

That's a great question. Well, the Page Mandarin is in my edible. I know, I know that.

Okay.

Um, I think they're sweeter.

Okay, that makes sense. I was gonna say Page Mandarin sounds like a style of jeans you could get at Barney's on the wall in 2004, but I, I see that there's—

I like it.

I me that they're sweeter.

So Chris is a sweet, but he also is acidic in a lot of ways.

Yeah. You know?

Yeah.

Acidic, thick-skinned, thick skin. You got to peel the skin.

And you open up an orange and then you've just begun having to dig out the fruit from an orange. But a tangerine, those, you get through the tough exterior, but you find out, hey, these segments are actually pretty easy to pop out just by hand. I don't need any hardware.

Don't need a special knife.

Don't need to give me a sharp on all my motherfucking segments. You know when you open up a good tangerine and the pith and it just pops out in one chunk.

That's beautiful.

Like the Sumo, like the Sumo citrus right there.

Yeah.

As long as you don't buy it from the Wonderful Company.

No, I didn't know. Why do people like Sumo so much? Because they look funny.

Just marketing and branding.

I've stopped buying them because they're like $6 each. It's just like absurd at this point. It's like, it's not, it's not worth it.

Okay. So they're just upcharging for the, because it's a vibe. Yeah.

I think, I think I'm pretty sure it's like a, you know, a GMO citrus that they bred to make very easily to just peel away from the skin.

I see, I see.

And they're really large. They're really like, they're delicious. They're very good. Don't get me wrong. But I know every time I had one, it's like, uh, it's like the, you know, the Asian pears that are like wrapped in the, yeah, in the individual.

Love a good Asian pear.

Beautiful, beautiful fruit.

You know, this is a cool thing about not being into food. I, I've never even thought about how much a piece of fruit costs, man. I, I'm, I'm either gonna buy it or I'm not. I've never even looked at it. Never, not on some rich shit, on some like, I don't know, it's an orange. Just, I don't know, I'm gonna buy it. I want to eat it. I've never even thought about this before.

But I think, I don't, I don't think we have either in terms of buying, you know, simple produce and an apple and or an orange. But when you get the $20 strawberries and the Harry's Berries and the Oishi. Sure.

It's like, why is this different?

And the $47 watermelon, you know?

Yeah.

Your expectations then are, are really high. And if they're not met, then you're like, yeah, what, what am I doing?

It's, it's, it's very similar to tacos for me. And I'm not saying it 'cause it's an ethnic thing, But like very, very rarely is the expensive version of the taco or the burger or any of like the, you know, the simple handheld cuisine, you know, it's never gonna top that one time where you had that one perfect taco that cost $1.80 or whatever.

Yeah. I've noticed actually Los Tacos is now, once the weather warms up, they've got a breakfast burrito guy standing outside in the mornings and it's quite popular. Chopping, and I'm feeling it might be good.

He's whipping them up like a crepe.

No, they have them like a— they have them like in a little, like a heated little push cart, and people are in Tribeca. It's like people on their way to work just in line.

I mean, that's— yeah, I think breakfast burritos are incredible. Like, I've been on a kick recently.

You're buying or making?

Buying, buying. There's this amazing spot, New Mexican breakfast burritos, Ursula, near me. So New Mexican chili.

Okay, so some green chili up in there. What else is in that breakfast burrito?

Ah, I get the one without meat, so I think there's some beans, some cheese, a little, I think, a little tomato. I think it's pretty simple. I like a simple breakfast burrito. I want, like, black beans. I want eggs. I want a little cheese, a little avocado, hot sauce.

Marfa burritos in Marfa, which is like the— I was like, I'm really going to go here. And then you go there and you're like, wow, the breakfast burrito is fucking amazing. And I never think to eat breakfast burrito. Feels really indulgent to me, even though when you look at the ingredients, it's not.

No, it can be.

You know what I mean?

I think it counts. You know, I would say eat at 11 and you're taking care of breakfast and lunch together, you know? Boom.

Yeah. And also, you know, bacon, scrambled eggs and a piece of toast is just a deconstructed breakfast burrito.

Yeah. Yeah, for sure. That's what I'm saying. That's what I mean.

Yeah, it's the form factor, you know, it's easy. It's an on-the-go.

I think because I think of burritos as something— I have a close and interesting relationship with burritos over the history of my life. And I think of them as an evening food.

Burrito means fat time for Chris. Not— Yeah, it's not like we're going to go, you know, longboarding at dawn.

Exactly.

Meet me in Crown Heights at 5:30. We're gonna get a breakfast burrito.

We're gonna shred the park. Yeah, the Prospect Park slopes together, you know. We'll grab some burritos at Ursula.

Um, all right, before we let you go, Pierce, I do— how was your St. Moritz? Because we ran it. We all— I also, the second time I ran into Pierce, and I felt really bad. We were on this Heist and Bite trip, we're all there, and I see Pierce and his, his lovely girlfriend and his brother in the, in the lobby, and I'm like, oh, hell yeah, bro, what's up? Somebody's like, I'm not here for this. And I was like, oh man. And I was like, I'm so sorry. That sucks, dude. That sucks.

And you're like, so you're paying for this? Oh, okay.

Well, I booked it as a Christmas gift for my brother, his fiancée, and my girlfriend. And then like Noah from Highsnob like makes this post like, Highsnob in St. Moritz. And I was like, oh, huh. And I like messaged him and like, I'm going to be there too. And then of course, like it's at the same hotel I'm staying at. And then I go down to the gym and Uday's but, but Chris Black. And I'm like, oh, here we go, here we go, here we go.

But no, you hit, you hit the Noah with, yo, I'm in your city, and he said, all right, have fun.

Yeah, I love, I love, I love St. Moritz. I really liked Zurich. I stayed, uh, 2 nights there.

I want to go, dude. I, I was— I love— that's one of the— St. Moritz is one of the places, first time in a long time I've been somewhere where I'm like, I love this, and I've never been before.

Pierce, are you a snow bunny?

Uh, I like to snowboard.

He's a thought. He's a thought out there with all his little gear on. What kind of goggles do you have, Pierce? Which Celine goggles you get?

No, I think these were hand-me-downs from my girlfriend.

Well, because you said she's the real shredder.

Yeah, yeah, I mean, she grew up snowboarding. I grew up skiing, and then because I skateboarded, converted at some point to snowboarding. But I'm, I'm definitely a better skier. But I, you know, I, I don't think I can be skiing as she's snowboarding. I think I gotta, you know—

would you, would you say that would be— you would be cucked if you were skiing and she was snowboarding? Or what, what—

you'd have like a— you'd have a book you're reading underneath your arm while you're going on your little skis.

I thought skiing was like chic, and now snowboarding is considered sort of like meathead shit.

I don't know, I wouldn't say— I have no idea.

Sure. No, no shade at all, my snowboarders. I'm just going by what I heard. But it was a beautiful— it was a beautiful place, and you guys were really getting some powder from what I could tell.

Yeah, it was nice that last day. We, we got a ton of good snow. And I mean, yeah, that was my first time skiing in Europe, so I want to go back. Okay, great. Also first time being in Switzerland, and I was like, yeah, I get why people don't, don't leave here, you know?

Yeah, yeah. Well, besides the fact that you don't have to pay taxes and watches are everywhere, I mean, the, the air is clean.

Yeah, I mean, I didn't realize it's like not a part of the EU. They got borders.

It's their own shit, bro. They're just on their own shit. Not 100%.

Yeah, don't start none, won't be none.

Thank you. We're, we're— Pierce, we're— when the, when the book comes out, we're definitely gonna go do some Armenian eating with our film crew over in, over in Glendale.

Oh, absolutely. Yeah, I, I know Jason has a list for sure. How Long Gone Today, needs that.

We need this segment of us.

We gotta go tap in with Armin from Mini Kebab. Okay, it's my guy.

Yeah, I mean, that's, that's just step number one. We're gonna go a little bit deeper, brother. We're gonna go into the auto body shops.

Jason, that's what I'm talking about. We'll need your security guards is what Jason's saying. Pierce, bring your security. Yeah, bring your security.

Uh, no, well, I'm sure we could find a couple of Armenian guys.

We could. They don't know the kind of lay of the land. Um, Pierce, thank you for joining us. It's pleasure. Good to see you as always, bro. And, um, we'll see you soon, man.

Yeah, thanks so much, guys. Take care.

Later.

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